Jaehee Jung

Fashion & Apparel Studies

Phone: (302) 831-6794

Email: jajung@udel.edu

Office: 204 Alison Hall Addition

Journalists: Andrea Boyle Tippett (UD Media Relations) can assist with interview requests for this expert. 302-831-1421, aboyle@udel.edu
  • <p>Examines the psychology of clothing and consumer behavior across cultures.&nbsp;</p>
  • <p>Research focuses on apparel branding and consumer culture, especially cultural influences on worldwide luxury brand and marketing strategies. &nbsp;</p>
  • <p>Latest projects include consumer perceptions of luxury brands across multiple countries, and consumer attitudes towards co-branding between luxury brands and mass-market brands across cultures.</p>
  • <p>Much of Jung's work has an international focus. She is knowledgeable about worldwide international business practices and consumer behavior.&nbsp;</p>

Web Site:
https://www.fashion.udel.edu/people/faculty/jjung

Title:
Associate Professor, Fashion and Apparel Studies

In The News:
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UDaily Articles:
Fashion professor to develop global marketing course for Korean university
Value of Luxury: Researchers dig into why global consumers buy luxury goods
South Korean appointment: Fashion professor to develop global marketing course for Korean university
Kids' body image, motor skills affect obesity

Keywords:
brand management, marketing, fashion, consumer behavior, media, luxury brands