Anuradha Sivaraman

Business Administration

Phone: (302) 831-1779


Office: 207 Alfred Lerner Hall

Journalists: Andrea Boyle Tippett (UD Media Relations) can assist with interview requests for this expert. 302-831-1421,
  • Research focuses on counterfactual thinking, i.e. thoughts about the option that was not chosen, the "what if." Sivaraman's work digs into how this thinking can be used for understanding consumption patterns and changing patterns.
  • Teaches courses on marketing research and IT applications in marketing. Has taught classes on the use of blogs in marketing.
  • Named a top marketing professor on Twitter by Social Media Marketing Magazine.
  • Other areas of interest include information processing and behavioral decision theory.

Web Site:

Assistant Professor, Business Administration

In The News:
A kinder, gentler Black Friday takes root in Delaware (News Journal)
For some professors, Twitter is a tool for fostering discussion (Huffington Post)
Tech Explosion (College Bound Teen magazine)
Top marketing professors on Twitter (Social Media Marketing Magazine)

UDaily Article:
Marketing class explored potential of blogs

business, marketing, blogs