Phone: (302) 831-1779
Office: 207 Alfred Lerner Hall
- Research focuses on counterfactual thinking, i.e. thoughts about the option that was not chosen, the "what if." Sivaraman's work digs into how this thinking can be used for understanding consumption patterns and changing patterns.
- Teaches courses on marketing research and IT applications in marketing. Has taught classes on the use of blogs in marketing.
- Named a top marketing professor on Twitter by Social Media Marketing Magazine.
- Other areas of interest include information processing and behavioral decision theory.
Assistant Professor, Business Administration
In The News:
A kinder, gentler Black Friday takes root in Delaware
For some professors, Twitter is a tool for fostering discussion (Huffington Post)
Tech Explosion (College Bound Teen magazine)
Top marketing professors on Twitter (Social Media Marketing Magazine)
Marketing class explored potential of blogs