Kent Donald Messer

Applied Economics & Statistics

Phone: (302) 831-1316


Office: Townsend Hall

Journalists: Andrea Boyle Tippett (UD Media Relations) can assist with interview requests for this expert. 302-831-1421,
  • A behavioral economist, Messer specializes in land/environmental conservation and consumer responses to food scares.
  • Recent consumer response projects: measuring the impact of media information about Mad Cow Disease on consumers; investigating whether labeling stigmatizes conventional milk; and examining which consumers are most responsive to media-inducted food scares.
  • Served as founding director of a Colorado wildlife area. Pioneered efforts to improve conservation effectiveness that have been applied to protecting endangered species, wetlands, and agricultural areas.
  • Has investigated Superfund sites' relationship to neighboring property values.
  • Can discuss environmental policy, agricultural policy and resource economics.

Curriculum Vitae:

Web Site:

UNIDEL CosgroveCarDevChdPrfEnv, Appl Economics & Statistics
Professor, Economics

In The News:
Furry Animals, Fuzzy Science (Undark)
GMO labeling bill good for both environment and the poor (The Hill)

Measuring and Mitigating HIV Stigma: An Overlooked Imperative to Ending AIDS (The Huffington Post)
Food Labels: Definition of Natural and Organic (Live Science)
How Smokey the Bear Is Also a Psychologist (TakePart)

UDaily Articles:
UD researchers develop models to improve environmental conservation on military bases
UD study suggests people prefer conservation as way to protect drinking water
UD researchers conduct consumer behavior studies in Washington
Oysters: Local vs. Non-Local
UD professors look at water reuse for irrigation and consumer response
UD's first tuk tuk
UD's Kent Messer explores ways to increase charitable giving

conservation, food, economics, land conservation, agricultural policy, mad cow disease, environmental