Journalists: Andrea Boyle Tippett (UD Media Relations) can assist with interview requests for this expert. 302-831-1421,
  • Studies fashion and consumer behavior from a social/psychological perspective.
  • Conducts research into consumer misbehavior on Black Friday.
  • Other research interests include fashion counterfeits, online shopping, online consumer behavior and online visual merchandising.
  • Editor of the "Clothing and Textiles Research Journal."

Irma Ayers Professor, Fashion and Apparel Studies

fashion and apparel studies, consumer behavior, Black Friday, online shopping