Jaehee Jung
Fashion & Apparel Studies
Phone: (302) 831-6794
Email: jajung@udel.edu
Office: 204 Alison Hall Addition
Journalists: Andrea Boyle Tippett (UD Media Relations) can assist with interview requests for this expert. 302-831-1421, aboyle@udel.edu
- Examines the psychology of clothing and consumer behavior.
- Research focuses on media influences on body image, body image differences across cultures, ethical issues in fashion advertising, luxury branding and cultural influences on branding and marketing.
- Can discuss male body image and muscular body ideals, as well as adolescents' body image.
- Much of Jung's work has an international focus. Jung is knowledgeable about worldwide body image differences and international business practices and consumer behavior.
Web Site:
http://www.fashion.udel.edu/about-us/Pages/bio.aspx?i=6
Title:
Associate Professor, Fashion and Apparel Studies
UDaily Articles:
Professor presents research on luxury brands at international conference
Prof receives 'best paper' award at global conference
Kids provide UD researchers with insight into obesity
Keywords:
body image,
consumer behavior,
fashion advertising,
fashion and apparel,
luxury branding,
media,
psychology of clothing
